Hills Have Eyes 2 Poster Evaluation

Hills Have Eyes 2 poster Evaluation

What are the main colors used in the poster and what do they connote?

It is very dark and dull, lots of browns and grey’s. They give the impression of darkness and almost hopelessness and no light. The red stands out as it is the only color that does not blend in with the others on the posters, this color and the blonde hair.

What symbols are used in the poster?

The hand is covering her mouth is very significant, she is an innocent victim unable to respond to the terrors she is experiencing, she is unable to cry for help. This helpless situation is every woman's nightmare. Her eyes are also staring straight at her attacker, this is significant as the whole basis of the film are the eyes watching you.

What are the main figures/objects/background of the poster? Are they represented photographically, graphically, or illustratively?

The main feature of this poster is the face and the hand covering it. In the background we have the hills iconic as they are part of the title.

Are the messages on the poster visual or verbal?
There is only one message and it is visual and like a tag line of the whole film.

Who do you think is the intended audience?
Adults from 18 up as it is an adult film

Given that all movie posters have the same purpose - to get audiences’ to go see a movie- what persuasive techniques are used by the poster?

It intrigues the audience and makes the audience what to know what is going to happen

which genre is referred to?
Horror

Is a star used as a unique selling point?
No

Are “expert witness’ quoted’?
No

What pleasures are promised by the poster?
Gives anticipation and a sense of fear

How is attention gained?
Shock and horror and also excitement

How does the tag line work?
The Tag Line Is very creepy and something to anticipate as you don’t know what it means


Production -

How important is the info on the poster?
You find out the title of the film and the director and other production information
How important has the poster been to the full marketing campaign?
It was posted outside cinemas but also used on the sides of buses, However since the introduction of new media it was shared on internet and mobile phone adverts.

How expensive was this poster to express?
It contained live action photos and photoshop with CGI used

CRITICAL EVALUATION

Is it an effective poster? why?
It is an effective poster and this is because it grabs the viewers attention and gets them asking questions

Does it communicate with the audience effectively?
I think that it clearly tells the viewer what to expect from the film and who to expect in it.

Are there any alternative readings which might harm the message of the marketing campaign?
Only that it is a horror and that it may put people off

Is the poster offensive in any way?
Possibly towards feminists as it shows women once again very stereotypical of the women being the damsel in distress.