'Friday 13th' Theatrical Trailer

1. At what point in the trailer are we told the name of the film? why is this?
a. we are told the name of the film right at the end of the trailer this is so the audience will remember the name of the film.

2. why are we told who is starring in the film?
a. we are not told who is staring in the film just the producer.

3.How is this information given to us? why?
a. it is given to us through inter- titles. This is so it is visual to the audience and so they can see its a well known producer and created other films such as texas chain saw massacre

4.What type of action do we see in the film?
a. we see violence, weapons, and lots of screaming and people frightened

5.What clues does the music give us to what type of film the trailer is advertising?
a. The clues the music gives us is the its sinister, mysterious and dark to represent that there will be death and lots of horror

6. Does the trailer come with a voice over ?
a. no the trailer dose not come with a voice over, it has a women speeking however telling us a story about her soon jason, who turns out to be the killer in the film.

7. Why do you think this voice was chosen?
a. We think the voice was chosen to create suspison, and to create sinister tension and leave us wondering more.

8.How does the speed if what we see compare to watching a clip from a film? why is this?
a. The speed compares in the trailer than it does from a clip because in the trailer all the best parts of the actions are put in so it how it attracts the audience to go see it.

9. does the speed alter throughout the trailer?
a. it gets fast towards the end, however it slows down right at the end when showing the title of the film.

10. what information we given from the film?
a. We are not told much information from the film, only given the name, but we are shown that is about a boy called jacob and that he wears a mask and kills a group of young people.

11. At what point in the trailer is this given?
a. the point we are told the name of the trailer is right at the end of the clip.

12. What type of audience is the trailer aimed at? how can you tell?
a. the audience is aimed at 18 years and older. we can tell his because of the violence and weapons used.

'Friday 13th' Teaser Trailer

Link to Friday the 13th trailer-

Friday 13th- teaser trailer
1. at what point in the trailer are we told the name of the film? why is this?
we are told the name of the film at the end of the trailer, so the audience is left in suspense right and till the end, also so the audience will remember the name more if it is at the end

2.Why are we told who is staring in the film?
a.We are not told the name of who is starring in the film, however we are told the name of the producer of the film who is Michael bay and we are told that he also produced texas chain shaw massacre, so the audience will recognise his work and want to go see this film.

3. How is the information given to us? why?
a We are told this information through inter-titles throughout the trailer.

4. What type of action do we see in the film?
we see brutal weapons and screaming.

5. What clues does the music give us to what type of film the trailer is advertising?
it sounds robotic and is very sinister this shows that this is a horror because its slow and doomy.

6. Does the trailer come with a voice over?
a Yes it does it tell us the life of the killer

7. Why do you think this voice was chosen?
the voice was chosen to create tension and to tell the story. Th voice is very chilling and gets the audience spooked but intreged to know the story.

8. How does the speed of what we see compare to watching a clip from a film? why is this?
the speed of the teaser trailer is a lot faster that in would a clip of a film because its to show’s the most interesting parts and the most action parts. this is so the audience is fascinated by the film and what to see the rest.

9. Does the speed alter?
yes it does towards the end with lots of fast cuts, it then slows down again, when showing the name of the film.

10. What information are we given about the film?
a. we are only told the name of the film and its release date

11. At what point in the trailer are we told this?
the end of the clip

12. what type of audience is the trailer aimed at? how can you tell?
a. its for over 18’s due to the violence.

'SAW' Poster Analysis

1. what are the main colors used in the poster and what do the connote?
the main colors used in the poster is grey, this shows death and lifeless.

2. what symbols are used in the poster? do you need audience for knowledge to decode the symbols?

3. what are the main figures/ objects/background of the poster? are they represented, photographically,graphically or illustratively ?
The main figure is the victims hand, this is presented illustratively.

4. Are the messages in the poster primarily visual, verbal or both?
Both are used.
5. who do you think is the intended audience for the poster?
i think the intended audience is 18 because the poster is graphical with a picture of a cut of hand.

6. Given that all movie posters have the same purpose - to get audiences to go see a movie- what persuasive techniques are used by the poster?
Persuasive techniques used in this poster is of a cut of hand, this will make the audience want to go see it because it shows that its violent, scary and gory. Also the writing is in bold black so it stands out and catches the audiences eye.

7. which genre conventions are referred to?
The conventions are horror.

8. Is a star used as a unique selling point?
No there is not star used.

9.Are “expert witnesses” ( critics) quoted?
no there is none.

10. What pleasures (gratifications) are promised by the poster?
One of the pleasures is so be scared.

11. How is the attention gained? humor, shock, surprise)
The attention gained is by a graphical photo of a hand.

12. How does the tag-line work? (humor, pun alliteration ect?)
There is no tag-line on this poster.

Production constrains

1. how important is this information on the poster?
The information on the poster is important because it gives you institutional content such as production company the stars and the director of the film.

2. How important a part of the whole marketing campaign is the poster? where is the poster placed?
since the introduction of new media technology such as the internet and mobile phones the use of the poster is less important, however it can still be used.

3.How expensive was this poster to express?
with the use of computers and cgi, its not that expensive.

Critical evaluation

1.Is it an effective poster? why?
yes the poster is effective because the picture is of a a dead hand and it attracts the audience and shows its going to be a chilling,bloody film

2. Does it communicate effectively with the audience?
it does not really communicate with the audience as it is quite plan and dosent really tell much to the audience

3. Are there any alternative readings which might harm the message of the marketing campaign?
there is not alternative message, its very plan and simply shows its a horror.

4. Is the poster offensive in any way?
To some people the might find the dead hand disturbing but it does not offend people.

Conventions and ideas of Horror Films

ELEMENTS OF FILM TRAILERS

Hills Have Eyes 2 Poster Evaluation

Hills Have Eyes 2 poster Evaluation

What are the main colors used in the poster and what do they connote?

It is very dark and dull, lots of browns and grey’s. They give the impression of darkness and almost hopelessness and no light. The red stands out as it is the only color that does not blend in with the others on the posters, this color and the blonde hair.

What symbols are used in the poster?

The hand is covering her mouth is very significant, she is an innocent victim unable to respond to the terrors she is experiencing, she is unable to cry for help. This helpless situation is every woman's nightmare. Her eyes are also staring straight at her attacker, this is significant as the whole basis of the film are the eyes watching you.

What are the main figures/objects/background of the poster? Are they represented photographically, graphically, or illustratively?

The main feature of this poster is the face and the hand covering it. In the background we have the hills iconic as they are part of the title.

Are the messages on the poster visual or verbal?
There is only one message and it is visual and like a tag line of the whole film.

Who do you think is the intended audience?
Adults from 18 up as it is an adult film

Given that all movie posters have the same purpose - to get audiences’ to go see a movie- what persuasive techniques are used by the poster?

It intrigues the audience and makes the audience what to know what is going to happen

which genre is referred to?
Horror

Is a star used as a unique selling point?
No

Are “expert witness’ quoted’?
No

What pleasures are promised by the poster?
Gives anticipation and a sense of fear

How is attention gained?
Shock and horror and also excitement

How does the tag line work?
The Tag Line Is very creepy and something to anticipate as you don’t know what it means


Production -

How important is the info on the poster?
You find out the title of the film and the director and other production information
How important has the poster been to the full marketing campaign?
It was posted outside cinemas but also used on the sides of buses, However since the introduction of new media it was shared on internet and mobile phone adverts.

How expensive was this poster to express?
It contained live action photos and photoshop with CGI used

CRITICAL EVALUATION

Is it an effective poster? why?
It is an effective poster and this is because it grabs the viewers attention and gets them asking questions

Does it communicate with the audience effectively?
I think that it clearly tells the viewer what to expect from the film and who to expect in it.

Are there any alternative readings which might harm the message of the marketing campaign?
Only that it is a horror and that it may put people off

Is the poster offensive in any way?
Possibly towards feminists as it shows women once again very stereotypical of the women being the damsel in distress.